Ami Iyök´s world — advanced natural cosmetics

Does Vitamin C cause dark spots or yellow the skin? Discover the science behind Vitamin C oxidation, skin pigmentation and how to safely use Vitamin C during summer.

Not every skincare trend deserves a place in a well-formulated routine. Discover why Ami Iyök prioritises science, sustainability and skin biology over marketing-driven ingredients and short-lived cosmetic trends.

Dark spots, melasma and the rebound effect are often linked to the skin’s natural defence mechanisms. Discover why pigmentation returns and how a biology-first approach supports healthier, more balanced skin.

Discover fascinating facts about your skin, from its immune defenses and microbiota to barrier function, cellular renewal and the science behind healthy skin.

Facial sagging does not always mean visible drooping. Sometimes it appears as a loss of support, more noticeable smile lines, or wrinkles that remain visible for longer. Elena, Ami Iyök CEO & Founder, shares the habits that have helped her care for her skin’s elasticity, radiance, and comfort over the years.

What is hyaluronic acid and why is it essential for skin hydration? Discover how it works, its benefits, molecular weight differences and why fermentation-derived HA is superior.

A science-driven exploration of cellulite and how Celucombat works through botanical actives, marine biotechnology and advanced dermal support systems. Discover a multidimensional approach to smoother, firmer-looking skin.

What is longevity and can we really live to 100 years? Discover key terms, scientific insights and how to improve your healthspan and quality of life.

Double cleansing is one of the most effective skincare methods to deeply cleanse the skin without damaging its barrier. Discover how this two-step routine removes makeup, pollution, and impurities while improving skin clarity and product absorption.

Neuropeptides are powerful signaling molecules used in advanced skincare formulations. One of the most popular is Hexapeptide-8, often referred to as a “Botox-like peptide.” Discover how it works, why it helps relax facial tension, and how it can visibly reduce expression lines without invasive treatments.

Have you ever applied a serum or cream and noticed small balls forming on your skin? This common skincare issue, known as pilling, occurs when certain ingredients or formulas fail to integrate properly. Learn what causes cosmetic pilling and how to prevent it to improve product absorption and maximize your skincare results.

Skin types are often simplified into dry, oily, normal, or combination skin, but the reality is more complex. Discover how dermatology classifies skin, why different areas of the face behave differently, and whether combination skin is truly a skin type or simply a natural variation in sebum production.